Cannes’ Palme d’Or goes green

In 2014, Swiss Jeweler Chopard, a longtime partner of the Cannes Film Festival, decided to for the very first time, to create the Palme d’Or from Fairmined certified gold. To communicate this initiative, we produced a VNR a day before the official Cannes Film Festival awards ceremony. Worldwide channels like BBC, CCTV, CNBC and LCI broadcasted our images.